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Editorial

Gluten-Free Vegemite

This week, the internet has been abuzz with rumours of Gluten-Free Vegemite popping up on selected supermarket shelves. We’re thrilled to announce it’s not a hoax and the gluten-free version of this iconic spread will soon be available at a store near you.

After two years of research and development, Vegemite has released the highly anticipated innovation that is gluten-free and Monash University Low FODMAP Certified.

“The Vegemite brands venture into the gluten-free market has been consumer driven, with 1000s of requests for the product. It is an important step to ensure the Aussie spread can be enjoyed in every Australian diet,” says Vegemite Marketing Manager, Matt Gray.

“Vegemite is as iconic as it is delicious and while we know it’s an Aussie staple in the cupboards of millions of Australians, we’re aware that it can’t be enjoyed by many who would desperately love to,” he says. “It hasn’t been an easy formulation to nail, with the most significant challenge being to find a suitable alternative to brewer’s yeast. Working with bakers gluten-free yeast we think we’ve nailed the Vegemite taste for those avoiding gluten and can’t wait to hear the feedback.”

Zara Hill (aged 8), has recently been diagnosed with coeliac disease and as the daughter of a Vegemite employee she has been an important product tester during the final stages of innovation. “ Finding out I couldn’t eat Vegemite for breakfast or even in my sandwiches at lunch was really sad,” said Zara. “When Dad told me about this new Vegemite I actually thought he made it just for me! When I found out it was for everyone and available at the shops, I started to cry with happiness.”

 

A jar of the classic Australian spread Vegemite, now gluten-free

Gluten-Free Vegemite is available now in some IGA stores and will be rolling out nationally over the next two weeks.

RRP: $4.89 FOR 235g.